Midea Unveils New “Whole-Home Intelligence” Strategy

On August 1, at Midea’s Global Innovation Park in Shanghai, Midea unveiled its new “Whole-Home Intelligence” strategy, outlining a future-oriented ecosystem shaped around three pillars: AI Agent capabilities, seamless convergence of smart home and smart appliances, and the “human-vehicle-home ecosystem”.
Midea becomes FC Barcelona Main Partner

Midea has signed a long-term partnership agreement with FC Barcelona. Beginning with the 2026/27 season, the Midea brand logo will officially appear on the sleeves of FC Barcelona’s official match jerseys and training kits.
Midea Showcases Strong Industry Presence at ARBS QLD 2025

ARBS QLD 2025 Concludes with Strong Industry Response and Deeper Connections, Highlighting Midea’s Expanding Potential in Australia’s HVAC Market
Midea to power the NBL

Midea will help power the NBL for the remainder of the NBL25 season as they sign on as a partner.
Midea RAC October Newsletter

On October 15th, the 136th China lmport and Export Fair (hereinafter referred to as “Canton Fair”) commenced. Further into the exhibition area. Midea RAC demonstrates its leading position with innovative products and a series of market-leading data.
Growing Home with Jamie Durie

The Seven Network is pleased to announce the return of Jamie Durie in an inspiring new
documentary series following his family’s journey as they navigate the turbulent and
challenging task of building a new eco home.